Top 5 Magento 2 Features to Strengthen Your Marketing Efforts

Magento 2 is a comprehensive, open-source eCommerce software that allows you to create an online shop and follow your business’s goals. It offers a variety of modules and extensions for different needs but also includes a range of features that can help you improve in particular ways.

With Magento 2, adding and running a marketing campaign is completed efficiently while being a powerful tool. Moreover, Magento offers different features that can help you to boost your marketing efforts within a shorter time.

This article has been created to provide valuable insights into Magento 2 features that can strengthen marketing efforts.

Top 5 Magento 2 Features to Strengthen your Marketing Efforts

1. Refer or Share Email:

Magento has this Email share or refers feature, which helps users quickly and conveniently share their links with friends, family, and customers.

It could be utilized to create publicity for products or services. Moreover, it can help you increase customer engagement. You can also use this email marketing tool to promote your company’s products and services.

Benefits:

• Send personalized emails to your customers and share links to your products and services

• Personalize the title, subject, and body of an email to make it more compelling so you can have more conversions.

• Organize an email program by marking your sales team’s activity as spam or non-spam activities and creating custom tags. 

• View all the customer interactions, campaign statistics, and reports on one screen. In other words, it helps you to track everything effectively.

2. Wish Lists:

If you are looking for a way to boost your sales, there is one particular feature you should consider. It is called Wish List.

Wish lists allow you to highlight all the items that your customers find interesting. This helps you sell more and create more sales with less effort.

This feature also helps to gain specific interest from a particular audience segment. In this case, targeting a specific audience’s eyes would be great because they will have more reasons to buy what they wish.

Benefits:

• Create, edit, manage and promote your product wish list to organise the products. 

• Allows you to create or add items, product categories, and wish lists using the ‘Add New Product’ interface.

• You can also change your wish list settings to have more control over customer interactions.

• With the help of this feature, you can also quickly and conveniently manage customers’ interests and help them to know more about your business.

3. User-Generated Content (Reviews):

Magento has this User Generated Content (UGC) feature, which can help you to increase your sales.

This helpful feature lets customers leave feedback and reviews on your products or services. This is a great way to increase sales with less effort and a great marketing tool for businesses.

Moreover, it helps you gain brand credibility with your target potential customers. In addition, it provides an opportunity to highlight your business name with various characteristics and flavours. It also offers an opportunity to increase visitors’ trust in your site.

Benefits:

• It helps you drive online traffic to your site and attract customers to purchase more.

• There is a pop-up that appears on the site, which can help you in finding out customers’ reviews.

• With the help of this tool, you can quickly and conveniently show/publish your business’s reviews with just a simple click while helping them to make more informed purchasing decisions.

4. Search Engine Optimization:

Magento 2 offers a Search Engine Optimization feature that enables you to inform search engines about your site’s most relevant pages.

This feature lets search engines know more about your site and rank them better. Moreover, it is also a great way to increase your website’s credibility in search engines’ eyes.

In addition, Magento 2 makes it simple to carry out fundamental SEO tasks like adding appropriate metadata, making site maps, and changing URLs. These features can help your brand expand its audience and increase sales.

Benefits:

• It provides tools that can help you analyse which pages of the site get the most traffic.

• It also allows you to add the title of your website to search engines directly and set up your meta title and meta description.

• It can enable you to customize the search engines’ priority so that they know about your site more effectively.

• It also helps you to create and add keywords with the help of a simple click. Moreover, it allows you to appear on the first page results using these keywords.

5. Special Pricing and Promotions:

Online shoppers are very conscious about price. However, they consider other things when buying a product or service. They might also consider your product’s quality and effectiveness, brand name, credibility, and popularity.

Based on this, you can give special pricing offers to your customers using Magento 2. You can also send them special promotions such as coupons, discounts, or gift cards to attract their attention to your products.

In addition, by giving special offers to customers, you can increase your business’s sales in a particular period. By offering different types of discounts or promotional offers, you can persuade them to purchase with less effort and more confidence.

Benefits:

• You can quickly and conveniently manage your discount & promotion code on a single screen.

• It also allows you to send promotional emails and run other marketing activities via email with the help of this feature.

• You can also send discount codes to a particular client segment to increase sales.

• It automatically creates a unique code and tracks the activity of that code from here on.

Conclusion:

With the help of Magento 2 features, you can quickly and conveniently manage your site effectively and Strengthen your Marketing Efforts. You can also make it more attractive and compelling with Magento maintenance and Support service, which helps you to get more results with less effort.

Ultimately, choosing Magento 2 for your business is a great decision. It has vast potential and is full of great features and benefits unavailable on other eCommerce platforms.