How to Add Google Analytics in Magento 2: Complete Tutorial
Google Analytics has the ability to statistic of customer activity on your website. It used to track website activity such as session duration, pages per session, bounce rate, etc. of individuals using the site, along with the information on the source of the traffic. With the above features, I think it is very useful for the Magento store owner. In this article, I will introduce you How to Configure Google Analytics in Magento 2.
With other CMS, to use Google Analytics, you need to install additional Extensions or Modules. As for Magento, Google Analytics is available by default without any additional installation.