Optimize SEO for Magento Website
Magento 2 is one of the most popular open-source website platforms with rapid growth in both numbers of users and e-commerce functions. In addition, there is another important reason why many people choose Magento 2 for their website is the ability to create SEO friendly. So how to take advantage of the SEO features built into Magento 2 to optimize for the website? Below, I give some tips that anyone can follow to Optimize SEO for Magento 2 Website.
1. Optimize default title, keywords, description tag
With Magento 2, setting or changing title, keywords, description tags is extremely easy and user-friendly. Log in to Admin Panel > CONTENT > Configuration > Edit:
⦁ Favicon: is a thumbnail icon in the address bar and tab title of the browser. I recommend you use the symbols corresponding to the Logo website to better support the brand identity.
⦁ Default Page Title: The title will appear on the browser tab. The setup section will only appear on pages without title tags set up, so you should choose the most generic, short and concise titles that fit the website.
⦁ Page Title Prefix: The prefix of the title, will display in front of the main title and is usually separated by “-“.
⦁ Page Title Suffix: The suffix of the title, will display behind the main title and is usually separated by “-“.
⦁ Default Meta Description: The meta description for the website, usually the most general, brief description of the website. I recommend writing short with a maximum length of 160 characters to optimize the best for SEO.
⦁ Default Meta Keywords: A list of keywords related to websites, keywords will be separated by “,”.
2. Optimize title, keywords, description tag for page
In addition to the default tags, with each page, Magento 2 allows you to set up title, keywords, description tags. Log in to Admin Panel > CONTENT > Pages in Elements section, and set the corresponding sections in Search Engine Optimization section of each page you need to set up:
3. Optimize title, keywords, description tag for product list
Magento is considered to be the best e-commerce platform with a comprehensive and comprehensive feature system for product management activities. With Magento 2, product management becomes easy and is done scientifically with the system of sorting into product catalog groups. Therefore, when optimizing SEO for the website, not just the pages or products, but the product portfolio should also be optimized the necessary tags.
Set up the title, keywords, description tag for the product catalog page, you access the Admin Panel > Catalog > Categories. Expand the Search Engine Optimization section and you can set up the corresponding sections:
4. Optimize title, keywords, description tag for product
Optimize SEO for products on the website, Magento 2 allows to set up separate tags for each product. However, with large websites with thousands of products, it’s difficult to set up one product at a time. Therefore, Magento 2 has developed the feature to create title, keywords, description tags automatically corresponding to each product.
Set up this feature, on the Admin Panel > Stores > Configuration > Catalog on Catalog sections and set it up in Product Fields Auto-Generation:
Some commonly used auto-generated tags include:
| {{name}} | uses the product name attribute |
| {{description}} | uses descriptive attributes of products |
| {{short_description}} | uses the product short description attribute |
| {{sku}} | uses the product code attribute |
| {{size}} | uses the product size attribute |
| {{country_of_manufacture}} | uses the product’s origin attribute |
| {{material}} | uses material properties of the product |
| {{color}} | uses the color attribute of the product |
This is Optimize SEO for Magento 2 Website
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