Improve The User Experience When Using Your Website
Website is where customers take most of time in the online shopping process. So it is important to improve the user experience for your web.
An optimized website will make customers feel more attractive, comfortable, feel more confident in your business and increase your product selection rate. Moreover, your business will also better exploit resources from potential customers through a good website. To get there, check out these 10 ways to improve the user experience when using your website:
1. Simplified Website Design
Website design is best when it’s simple, orderly, and uncluttered.
The clutter will make customers confused, difficult to find what they need.
On the contrary, simplicity in design will be much more effective because it helps customers use the website more conveniently, find information easier. So avoid complexity, provide users with a synchronous layout.
2. Optimize Image
Infographics, images, icons are more attention-grabbing than boring lines of text. Research shows that people tend to look at the image first and then at the caption.
Therefore, try to convey information in the form of images in the most understandable and reasonable way.
3. Choose Colors Effectively
Color has a great influence on emotions. So using color can invisibly navigate user perception and actions on your web page.
If a good color sells, the right color sells better!
NeuroMarketing said
Refer to the following table to choose colors for the website that match the emotions you want to convey to users:
4. Links Logically
When embedding a link in your content, keep it underlined and in a different color as the user’s attention will be focused on it.
To get the most from link embedding, be selective and highlight the most compelling ideas instead of embedding links in a rampant manner.
The navigation bar, located at the top of the home screen, is what connects users to other parts of your site.
To improve the user experience, avoid having your menu crowded with redundant choices that can overwhelm users.
Instead, move the less important navigation items to the inner pages. This will create a clean and easy-to-see layout that makes exploring the site easy.
Set your logo as a link to your homepage, as visitors use it to reorient themselves.
Enabling on-site search helps readers quickly find what they’re looking for – and helps you optimize your content strategy.
6. Highlight Social Proof
Social proof is a psychological phenomenon where people look at the behavior of others to determine the correct course of action.
So, putting a few positive customer reviews on your website will demonstrate how trustworthy you are to potential customers – even if they’re meeting your company for the first time. Furthermore, 79% of consumers trust online reviews as much as personal recommendations.
For maximum impact, highlight your best testimonials by placing clearly visible icons on your homepage as this area has optimal visibility.
7. Voice 404 Errors
If you encounter a 404 error page, your visitors may be annoyed and reconsider continuing on your site. The link was supposed to take them somewhere interesting, but their web journey was disrupted instead.
Making sure to check regularly for broken links with Google Webmaster tools will help you to limit user frustration and defection.
To reduce the downside of 404 errors in the future, you can create a funny message to help keep users from getting too upset.
8. Minimize Form
While data collection is key to business success, no one likes to give out personal details. Asking for unnecessary information can annoy users and reduce conversions.
You can improve your user experience by removing unnecessary fields from the registration form box. Streamlining the sign-up process reduces the hassle of users and can produce amazing results.
For example, when Expedia omitted the “company name” field from their registration form, their revenue skyrocketed by $12 million.
9. Personalize
Personalization is important to web design because it makes people feel like web content is made just for them. When surveyed by research group Forrester, 77% of consumers claim they have preferred, recommended, or paid more for a personalized service.
A few suggestions for website personalization strategies:
- Call potential customers by name.
- Suggest products related to the product they are looking for and/or the products that are in their shopping cart.
- Proposing promotions related to products they are interested in.
- Keep their unpurchased cart when they return.
You can get these by observing and analyzing specific customer behavior on your website, items in your shopping cart and purchase history, or history and data by specific demographics.
10. Optimize For Moble
As mobile usage continues to increase, a mobile-friendly website is essential for a quality user experience.
According to Salesforce customer management solution, 75% of consumers expect brands to have a consistent cross-channel experience. You can test your website’s mobile responsiveness with Google’s mobile-friendliness test.
At Magetop, we provide Mobile App Builder feature.
Additionally, a study by Think with Google found that mobile page load times significantly impact conversions and bounce rates. To improve your mobile user experience, use Google mobile speed test.
Choose Magetop to start building a professional e-commerce website at the most reasonable cost.
