How to Create and Send Newsletters in Magento 2: Step-by-Step Tutorial
Welcome to our comprehensive tutorial on how to create and send newsletters in Magento 2. In today’s digital world, newsletters play a crucial role in engaging with customers, promoting products, and driving sales. Magento 2, a powerful e-commerce platform, offers robust features and tools to easily create and distribute compelling newsletters to your subscriber base. In this step-by-step tutorial, we will guide you through the entire process, from creating to setting up your newsletter campaign and ensuring successful distribution to your customers.
Steps to Create Newsletters in Magento 2
Creating newsletters in Magento 2 allows you to establish effective communication channels with your customers, promote your products, and drive sales. With Magento 2’s powerful features and user-friendly interface, designing them is a breeze. Let’s explore the key steps to create newsletters in Magento 2.
Step 1: Accessing the Newsletter Templates Management
To begin creating newsletters in Magento 2, follow these steps to access the Newsletter Templates management:
Log in to your Magento 2 admin panel. From the admin dashboard, navigate to the “MARKETING -> Newsletter Templates”.
Step 2: Creating a Newsletter Template
In the Newsletter Template management panel, select “Add New Template”.
The template creation form will appear, you will customize it as follows:
- Template Name: Enter a name for the template.
- Template Subject: Write the Subject for the template, this is also the Subject content of the email newsletter sent to customers.
- Sender Name: Enter the name of the email sender.
- Sender Email: Specify an email address to send this form.
- Template Content: This is where you create content for the newsletter template, you can use the wysiwyg editor or add widgets, images, variables. Additionally, you can also choose Convert to Plain Text or Return HTML Version to convert the text format.
- Template Styles: This is a field where you can add style codes to make the template more attractive.
When you finish filling out the form, select “Preview Template” to preview it. Then remember to select “Save Template” to save.
To set up and send newsletters, follow these steps:
On the Newsletter Template management page, determine the template you want to send and then click “Action -> Queue Newsletter”.
After completing step 1, the Queue newsletter setup form will appear allowing you to customize everything before sending.
- Queue Date Start: Set the queue time, when this time reaches the newsletter will automatically be sent to subscribers.
- Subscribers From: Select the group of subscribers from one or more websites you want to send to.
- Subject: Modify the subject to suit your purposes.
- Sender Name, Email: Replace the sender’s name and email address, it can be omitted if not necessary.
- Message: Adjust the content of the newsletter to be sent if necessary. This content will only be sent to subscribers without being overwritten in the original template.
- Newsletter Styles: Add style code according to your needs.
Select “Save Newsletter” to save, you will be redirected to the Newsletter Queue page
This page will display detailed information about newsletters in the queue. You can still edit the newsletter if it is in Not sent status.
At the time you set, the newsletter will be sent. Sending takes a few minutes, so please wait patiently if it doesn’t send immediately.
Conclusion
In conclusion, creating and sending newsletters in Magento 2 is an essential strategy for engaging with customers, promoting products, and driving sales. By following the step-by-step tutorial provided in this blog, you can easily navigate through the process and unlock the full potential of Magento 2’s newsletter features. Additionally, to take advantage of more features you can refer to the article: How To Configure Magento 2 Newsletter.
Now that you’ve learned how to create and send newsletters in Magento 2, it’s time to put your knowledge into action. Start creating compelling newsletters, engage with your subscribers, and watch your business thrive with the power of Magento 2’s newsletter capabilities.
