AI Marketing Tools Every E-commerce Business Needs to Know About in 2025

Do you know that the global e-commerce market is likely to reach $8.1 trillion by 2025? That’s a huge market, but it also translates into bottleneck competition. This requires better marketing to capture the majority of your target audience. However, manual marketing is complicated, time-consuming, and requires technical expertise. 

For this reason, AI marketing tools have emerged as a good opportunity for e-commerce businesses that need to widen their presence in the market. Ranging from product uploads to customer support and inventory tracking to website’s SEO optimization, e-commerce businesses have a lot on their plate.

So, this is why AIChief tested 6 best marketing AI tools aimed at e-commerce businesses. Let’s have a look!

6 Best AI Marketing Tools for E-commerce Businesses

The marketing tools are designed to help businesses improve customer engagement and gain insights into customers’ behaviors. This helps personalize the web and social media marketing campaigns to maximize the ROI and improve presence in the market.

For this reason, we tested and reviewed 6 tools for marketing teams, such as:

1. Hire Mia 

Hire Mia is designed by CoSchedule, and it’s an AI marketing assistant. Its primary purpose is to create branded content. It has advanced training modules, making it easier to create customized brand profiles. It can create profiles while keeping in mind the compliance rules, style guide, and brand voice. 

In addition, this AI marketing software has an SEO optimization tool, which makes it easier to increase your website ranking on search engines. The availability of AI humanizer ensures the content sounds more personalized and human-like.

Hire Mia includes more than 1100 AI prompt templates, promising unique content to ensure better results of digital marketing. Also, it provides access to marketing data, making it easier to optimize marketing strategies.

Features

• Collaborative AI editor.
• AI humanizer.
• SEO optimization.
• AI text prompts.
• Brainstorming assistant.
• Marketing campaign assistant.

Pros

• Dedicated marketing assistants for content generation and optimization.
• User-friendly and intuitive.
• Time-saving.
• Real-time provision of customer data.
• Streamlines brainstorming & research.

Cons

• Limited mobile app functionality.

2. Drift 

This is a conversational digital marketing tool. Drift offers personalized and real-time conversations through messages and chatbots.

This makes it easier to engage and interact with customers throughout their buying journey. The marketing chatbots are intelligent enough to qualify leads, schedule meetings, and answer questions. 

It comes with a custom platform, so the customer engagements are brand-centric and personalized. There are conversational landing pages available for conversations. Lastly, businesses get real-time ABM notifications about engaging their target customer accounts. 

Features 

• High-intent buying signals.
• Lead qualification.
• Personalized chat experiences.
• Email automation.
• Conversational landing pages.
• ABM notifications.

Pros

• Improves customer engagement.
• 24/7 available chatbots.
• Hyper-personalized messages.
• Automated social media management.
• Aligns with changing customer behavior.
• Automated lead qualification for more sales.
• Quick notifications about customer engagement.

Cons 

• Challenging to use for beginners and non-technical people.

3. Adobe Marketo Engage 

Marketo Engage is a perfect tool for elevating marketing campaigns. This is one of the best AI email marketing tools as it helps scale buyer engagement and personalize marketing campaigns. It helps grow a predictable pipeline and increase revenue. 

It is suitable for launching omnichannel campaigns. This means you can execute marketing campaigns across mobile, webinars, email, events, and the web. This makes it one of the most accessible AI tools.

Also, you can build target audience segments for lead generation and nurturing. As a result, it personalizes the content for a higher conversion. Lastly, it tests multiple content variations and optimizes content accordingly. 

Features

• Customer profiles.
• Omnichannel marketing campaigns.
• Tailored content.
• Multi-step marketing campaign deployment. 
• Sales intelligence and engagement. 
• Marketing analytics.

Pros 

• Get performance analytics of marketing campaigns. 
• Third-party CRM integrations for sales monitoring. 
• Uses machine learning for informed decision-making.
• Adaptable and responsive marketing campaigns. 
• Personalize the content according to customer segments.
• Launch marketing campaigns on multiple channels.

Cons 

• The initial setup of marketing automation is time-consuming. 

4. Bardeen AI

This is an AI tool with marketing workflow and task automation. To begin with, marketers can create new pages through voice commands and get design recommendations.

Marketers can automate email management to make sure vendors and customers are getting timely responses. Also, this AI tool is helpful in running email marketing campaigns, promising maximized results of marketing efforts. 

It has data scraping features, making it helpful for designing marketing strategies and generating leads. There is a generative AI section, which helps generate emails and summarize the content. Also, it can create AI images for social media posts to increase engagement, so you don’t need multiple AI tools.

Features

• Voice command page creation.
• Customizable page sections.
• Automated email marketing.
• AI design recommendations.
• Web scraping. 
• Content generation.
• Booking upgrades.

Pros 

• Easy content generation (images and text-based content). 
• Comprehensive range of integrations. 
• User-friendly and intuitive interface. 
• Easy onboarding and setup of marketing tasks. 
• Automate email marketing for a timely launch. 
• Lead generation to increase sales.

Cons

• The learning curve for deploying automation workflows.

5. HubSpot Campaign Assistant 

This marketing tool is designed to improve the effectiveness of marketing campaigns. HubSpot already has a powerful CRM platform, which makes it easier to plan and execute marketing campaigns. Also, you can export everything to Google Docs.

This tool can create targeted and consistent marketing campaigns that align with the customers’ needs. Unlike other AI tools, it ensures consistent brand messaging by creating emails, ads, and landing pages. 

It can automate the workflows and provide detailed analytics of every marketing campaign. In addition, the actionable insights help refresh the campaign and re-strategize marketing. Lastly, it can engage leads at every stage of the customer journey. 

Features 

• Automated marketing campaigns. 
• Campaign management. 
• Real-time analytics dashboard.
• Lead nurturing workflows.
• Customizable templates. 
• Third-party integrations.

Pros 

• Generate content for landing pages, emails, and ads.
• Manage the email database for better targeting. 
• Advanced consumer behavior targeting. 
• Regular reports to analyze the campaign’s performance.
• Automate and optimize the marketing strategies.
• Reports include valuable insights.

Cons

• The interface is congested.

6. MarketMuse

This tool will become another weapon in an e-commerce business’s marketing arsenal. This is a content planning tool that helps with content and search engine optimization strategies.

It can help with content optimization and management to improve visibility on search engines. In addition, it provides insights about the competitors’ content through the data analytics section, so you can identify opportunities. 

MarketMuse integrates with ChatGPT to help with faster content generation. The best part of this AI marketing tool is the availability of personalized metrics, such as keyword difficulty insights and topical insights. This helps increase the content performance.

Features

• Keyword research tools. 
• Keyword volume and CPC.
• SERP X-ray. 
• Keyword planner.
• Content planning system. 
• Customer relationship management.
• Content performance analysis.
• Content briefs.
• Content optimizer.

Pros 

• Full competitors’ analysis to improve content quality. 
• Advanced AI algorithms for content quality generation. 
• Predictive analytics for personalized keyword planning. 
• Content hub for content analysis and management. 
• Multiple data export options.

Cons 

• Competitor data is complicated to understand for beginners.

Conclusion 

AI marketing tools are essential for e-commerce businesses wanting to scale and automate repetitive tasks. For this reason, we reviewed the best tools in marketing, so weigh the pros and cons to make sure they align with your marketing needs. Above all, remember to use every AI marketing tool ethically!