5 Ways How SEO & Web Design Go Together

The rise in global digitalization has made it essential for businesses to have a reputed online presence. Customers often prefer to get their information from the internet first, making it increasingly difficult to stand out among the 1.2 billion websites. 

Ensuring your website has a good web design and is seen on search engine results pages is a great way to boost sales and help bring in more leads. SEO and website design are interconnected, both playing a vital role in the success of your business. That’s why you should hire a reputed agency for website design Canberra to get the best ecommerce wordpress themes aligning with your surcharge SEO.  Further in this article, we will discuss five essential ways to use SEO and web design simultaneously to increase website traffic and improve website sales.

5 Methods to Use Web Design and SEO Together: 

The connection between SEO and web design work seamlessly and interdependently. All the components work together, creating a unified and effortless experience for website visitors. When properly integrated, neither the search engine optimization nor the design implementation is evident; they make a smooth and natural browsing experience. Here are some of the ways which provide the best results when SEO and web design function together:

1. Best Browsing and Functioning Speed

The speed at which a website operates is one of the main problems for many websites. Technical SEO experts employ their abilities to address this issue, but if their efforts have failed, it could mean that users are quickly leaving the site due to its slow loading time.

Bear in mind that speed is also a vital search engine ranking factor. If a page has more than three seconds of loading speed, it is estimated that half of the visitors will leave it. Studies suggest that pages with longer load times have higher bounce rates and less spent time. Additionally, reports have noted that long loading times can adversely affect conversions.

Performance is critical on mobile devices since users are even less willing to wait. Google also cares about page speed since it can impact its ability to index the website. If the website loads too slowly, less crawling and indexing will appear. You can go for your website speed test and see where it’s and how you can improve its speed for the best results.

2. Simplified User Interface

One must remember that content strategy is a vital part of SEO, yet one should remember that how it is presented also affects their rankings. It is often overlooked, but having a user-friendly, intuitive design is an essential factor for SEO success that will guarantee users enjoy their experience on the website rather than clicking away. 

Poor website design can cause problems such as pages with too many links, text that is tough to read against the background, more extended image loading, and content blocks in odd locations. Despite all the effort and catchy designs, these could cause viewers to leave your page. To make Google and your customers happy, it is essential to ensure your content and web design is creative and understandable, making them feel connected to stay and visit your website.

3. Mobile Friendly Features

It is clear from Google’s actions that designing a mobile-friendly website is integral to any successful digital strategy; if you still need to, you are significantly behind the times. 

When Google implemented mobile-friendliness into their ranking algorithm in 2015 and then mobile-first indexing in 2017, the search engine emphasized how vital website optimization for mobile is. According to reports, In 2017, smartphones increased by a considerable ratio of 70% of all worldwide web traffic. This number is outlined to grow in the future.

Nevertheless, many websites still need mobile-responsive versions. Given that most web surfing is now done on phones and tablets, not having a mobile-friendly website can lead to losing over half of your potential user base. Furthermore, an inadequately optimized site not loading correctly on mobile devices can have disastrous implications on your SEO ranking and search engine visibility.

4. Sensible Sitemapping

In web design, sitemaps should be easy to find and navigate from the homepage. Providing the internal link of the sitemap in the header and the footer of a website will make it visible to visitors and search bots. It will help them to locate and understand the website content quickly. 

An effective sitemap acts as a guide to search engine crawlers. It helps them find and access your website’s web pages quickly and effortlessly. It is designed to make it easier for search engines to access and index the website content. Further, it can improve visibility on Google search results, and more visitors can visit the platform easily. 

It also gives users the advantage of traversing your website easily and quickly. Even if a website contains plenty of sensible information, with incorrect optimization low ratio of people can get the accessibility of the website. Website design can improve the website’s presentation and appearance and provide the desired benefit for its owner.

5. Modern and Appealing Website Content 

Building informative webpages and achieving a high ranking in search engine results can only be accessible with quality content. In addition to strategically placed keywords, content should be organized for easy navigation and readability and updated regularly. How-to posts, FAQs, and case studies are good sources to provide helpful content and encourage return visits. 

Structuring the text with headings, paragraphs, and signal words helps to present content neatly and maximize user experience. Finally, providing related content links within the page allows viewers to explore further on your site rather than seek information elsewhere. By creating explicit, relevant content tailored to user queries, you could even reach a top-ranking result in the search engine snippet.

Conclusion

Having an aesthetically pleasing website is essential when striving to improve your ranking. A website with an attractive web design and functioning with user-friendly navigation can attract visitors and increase continuous visits. 

It is also beneficial for search engine optimization because bots are more likely to crawl a website that can be easily navigated. Building trust remains an integral part of successful SEO for web developers and website design. People tend to form opinions quickly, so delivering a website that looks contemporary and provides visitors with a good user experience is critical in establishing trust and improving rankings.